​​2018, 2019, and 2022 Victorian Seniors Festival program. Seniors Festival 
Department of Health and Human Services.

128-page full colour printed publication around A5 size with companion e-Newsletters and social media promotions. An annual umbrella festival run in October with all 79 local councils to provide thousands of low-cost and free event opportunities for seniors to participate in their local area. In 2018, I led the re-branding of the Victorian Seniors Festival to a livelier and more modern brand, more commensurate with a festival of this nature that would attract more of the target audience of seniors, their friends and family members. Writer: Jennifer Smyth. 2018 Design & Photography: Yoke. 
2019 and 2022 Design: Forde+Nicol. Photography: Josh Robenstone.

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Commissioner for Senior Victorians Community newsletter 2019
Department of Health and Human Services.
4-page full colour printed publication A4 size to promote the work of the Commissioner, public libraries, and to promote the first Ageing Well survey.

Writer: Jennifer Smyth. Design: Narelle Sullivan. 
 

2018 Seniors Card Magazine – Seniors Card program
Department of Health and Human Services.
64-page full colour printed publication around A4 size with companion digital e-Magazine, 
e-Newsletter and social media promotions, designed to promote healthy ageing messages under the Life Planning for Seniors framework. Editor: Jennifer Smyth. Design: Forde+Nicol. Story copywriting: Anna Malbon. Photography: Nicole Cleary.

2018 Seniors Card e-Magazine via the Wayback machine.
 

Strengthening Seniors Inclusion and Participation in local communications booklet 2018
Department of Health and Human Services.
24-page full colour printed publication of A5 size, produced to summarise and promote the project and outcomes to project members in local government and their communities. Editor: Jennifer Smyth. Design: Kate Vandestadt.

 

West News 2017, West Division       
Department of Health and Human Services.

8-page full colour printed publication. Focused on the First Nations community and showcased the connections and partnerships 
between the department and local First Nations communities.
Included naming, writing, editing and photography of culturally significant sites, and community members. A template was developed for future use, and photography was supplied for three future editions.
Writing: Jennifer Smyth. Editing: Jennifer Smyth. Photography: Jennifer Smyth. Design: Narelle Sullivan. 

Available through the Victorian Government Library Service: First edition 2017  

 The following 3 editions on the template 

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2016 and 2017 Victorian Minister for Health Volunteer Award showcases
Department of Health

32-page full colour printed publication showcasing the awardees for these annual awards. Editing: Jennifer Smyth. 
Design: Kate Vandestadt.

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Websites

Seniors Online

Department of Families, Fairness and Housing.

In 2018, I refurbished the existing site to increase the utility of the website for older Victorians and in 2022 I led the
re-platforming and redesign of the Seniors Online website, improving the user-experience of the website resulting in a 195% increase in visitation to the Festival microsite during the peak campaign period. https://www.seniorsonline.vic.gov.au/

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Specific initiatives related to Covid-19

Victorian Seniors Festival Reimagined - 2020, 2021 (link to Video collection page housing some of the performances)

Social Support Hub 

Recognising Senior Victorians (living in aged care) (Sitecore CMS – first year of initiative prior to replatforming to Drupal CMS)

Links through to subpages for Recognising Senior Victorians (living in aged care) (Drupal CMS) (NB only opens home page not the key story pages) 

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Video

This video content recorded for Life Planning for Seniors initiatives, around getting involved / volunteering / planning for retirement via the wayback machine:

Public Libraries in Victoria (Sitecore CMS)  

Neighbourhood Houses (Sitecore CMS) 

Men’s Sheds (Sitecore CMS)  

Lions Clubs – planning for retirement Linda and Margie - (Sitecore CMS)

U3A (Sitecore CMS)  

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​Protecting our communities - A series of videos produced with the Ethnic Communities Council of Victoria and ThinkHQ, as a project I managed after securing a $200,000 grant from the CALD Communities Taskforce in 2021.

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Commissioner for Senior Victorians - publications

Your choice Trust your voice – planning ahead with the Office of the Public advocate (Sitecore CMS)

Ageing well in a changing world publication (Report and Summary Report) (Sitecore CMS)

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Animated explainer videos - in English and 15 languages

Seniors Card program - animated explainer videos 

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Translations

Information on the Victorian Seniors Festival ​

e-Newsletters

 

Seniors Card e-News 2018-2023. 

Department of Families, Fairness and Housing.

A digital e-News sent five to eight times a year for Seniors Card program emailed their database – the largest of Victorians aged over 60 years. With teasers to news, healthy ageing information and government information held on Seniors Online. It also carried three to five advertisements for government programs, as well as private advertisers.

 

Designed in-house and connected to Seniors Online and promoted on social media, I wrote and edited content that would attract attention, promote social co-opting and work harmoniously with the messaging on Seniors Online.

The EDMs are now archived, however you can download a PDF of previous e-News, which are not as pretty to look at as the EDM itself, and I can supply further e-News in PDF on request.​