Jennifer Smyth
ARTIST
Jennifer Smyth - Work samples
Here are the details of printed publications, e-Newsletters, websites and promotional videos that I developed and delivered for the Victorian government.
Printed publications
2023 Victorian Seniors Festival program guide. Seniors Festival
Department of Families, Fairness and Housing.
An 8-page full colour printed publication of A5 size to promote the Victorian Seniors Festival when a constrained budget saw the end of the 128-page publication.Created as an awareness piece to drive members of the public to the online calendar, their local council and promoted on social media. This was also translated into 15 languages for bespoke community promotions, and Rock posters were pasted up around metro Melbourne.
Writer: Jennifer Smyth. Design: Forde+Nicol. Photography: Mia McDonald. Translations: TIS National.
2018, 2019, and 2022 Victorian Seniors Festival program. Seniors Festival
Department of Health and Human Services.
128-page full colour printed publication around A5 size with companion e-Newsletters and social media promotions. An annual umbrella festival run in October with all 79 local councils to provide thousands of low-cost and free event opportunities for seniors to participate in their local area. In 2018, I led the re-branding of the Victorian Seniors Festival to a livelier and more modern brand, more commensurate with a festival of this nature that would attract more of the target audience of seniors, their friends and family members.
Writer: Jennifer Smyth. 2018 Design & Photography: Yoke.
2019 and 2022 Design: Forde+Nicol. Photography: Josh Robenstone.
Commissioner for Senior Victorians Community newsletter 2019
Department of Health and Human Services.
4-page full colour printed publication A4 size to promote the work of the Commissioner, public libraries, and to promote the first Ageing Well survey.
Writer: Jennifer Smyth. Design: Narelle Sullivan.
2018 Seniors Card Magazine – Seniors Card program
Department of Health and Human Services.
64-page full colour printed publication around A4 size with companion digital e-Magazine,
e-Newsletter and social media promotions, designed to promote healthy ageing messages under the Life Planning for Seniors framework.
Editor: Jennifer Smyth. Design: Forde+Nicol. Story copywriting: Anna Malbon. Photography: Nicole Cleary.
Strengthening Seniors Inclusion and Participation in local communications booklet 2018
Department of Health and Human Services.
24-page full colour printed publication of A5 size, produced to summarise and promote the project and outcomes to project members in local government and their communities.
Editor: Jennifer Smyth. Design: Kate Vandestadt.
West News 2017, West Division
Department of Health and Human Services.
8-page full colour printed publication. Focused on the First Nations community and showcased the connections and partnerships
between the department and local First Nations communities.
Included naming, writing, editing and photography of culturally significant sites, and community members. A template was developed for future use, and photography was supplied for three future editions.
Writing: Jennifer Smyth. Editing: Jennifer Smyth. Photography: Jennifer Smyth. Design: Narelle Sullivan.
2016 and 2017 Victorian Minister for Health Volunteer Award showcases
Department of Health
32-page full colour printed publication showcasing the awardees for these annual awards.
Editing: Jennifer Smyth. Design: Kate Vandestadt.
Websites
Seniors Online
Department of Families, Fairness and Housing.
In 2018, I refurbished the existing website to increase the utility of the website for older Victorians and in 2022, I led the re-platforming and redesign of the Seniors Online website, improving the user-experience of the website resulting in a 195% increase in visitation to the Festival microsite.
https://www.seniorsonline.vic.gov.au/
e-Newsletters
Seniors Card e-News 2018-2023.
Department of Families, Fairness and Housing.
A digital e-News sent five to eight times a year for Seniors Card program emailed their database – the largest of Victorians aged over 60 – with teasers to news, healthy ageing information and government information held on Seniors Online. It also carried three to five advertisements for government programs, as well as private advertisers.
Designed in-house and connected to Seniors Online and promoted on social media, I wrote and edited content that would attract attention, promote social co-opting and work harmoniously with the messaging on Seniors Online.
View Online: October 2021
Technology can be fickle, especially on older, archived EDMs, so here you can download PDF of the sample eNews. I can supply more on request.